Logo and branding for Don Eli Coffee, the first seed-to-cup offering from the Montero family farm in Tarrazu, Costa Rica. Produced in collaboration with Sound Coffee Collective.

The name "Don Eli" comes from the family patriarch who started everything, and has nothing to do with the designer they hired. Scroll to the end to see my design process.

 
 
 
Door Tag + Tea.jpg
 
 

Process

 

Following is a glimpse of my creative process from rough sketch to multiple design directions, and final product.  

 
1_MG_1006_1.jpg
 
dec1.jpg
 
dec2.jpg
 
DEC_unused+logos.jpg
 

Unused design styles that in the end, the client decided were less iconic than the final direction we agreed upon.

 
DEC_final+logos.jpg
 

Final branding marks