I collaborated with producer + editor Joey Burda on a shoot for upcoming lifestyle brand Northward. The video was released as a teaser to the upcoming brand launch, as well as a series of wheat paste posters I designed and installed in the wild. Northward was founded as a direct response to throw away consumer culture, and emphasizes long-lasting overbuilt construction, and the beauty found in wrinkles and stories behind scars. The initial collection includes keychains, wallets and hats.
Our brief was basically, "design a brand for your grandpa, that he will eventually hand down to you."