Branding, product design, brand launch strategy.
I’d been building wallets and accessories for years before deciding it was time to build a brand of my own. For the brand launch I collaborated with producer + editor Joey Burda on a short teaser, as well as a series of wheat paste wild postings we installed in the wild.
Northward was founded with the guiding principles “made by hand, made to last.” Fast fashion comes and goes, but we wanted to create pieces of your everyday carry that will age with grace and last for years to come. We draw inspiration from vintage style, the beauty found in wrinkles and stories behind scars of once-rugged materials, worn soft over time.
Our brief essentially boiled down to: